Vlog | Made Here: Matcha goes global from this mountainous county

JIANGKOU, May 29 (Xinhua) -- The drinking of matcha originates from ancient China, and was later introduced to Japan. A Chinese county called Jiangkou, located in southwest China's Guizhou Province, has emerged as a global matcha powerhouse. In 2024 alone, the county sold more than 1,200 tonnes of matcha, generating an output value of over 300 million yuan (about 41.7 million U.S. dollars). Its products have reached overseas markets, including Japan, the United States, and France. How did this county manage to achieve such incredible success? Join our correspondent to discover the story behind it.

Tea farmers work at a tea garden in Jiangkou County, southwest China's Guizhou Province, May 15, 2025. (Xinhua/Fu Tian)

A staff member prepares matcha drinks at a teahouse in an industrial park of Guizhou Gui Tea Group Co., Ltd. in Jiangkou County, southwest China's Guizhou Province, May 14, 2025. (Xinhua/Yang Wenbin)

An aerial drone photo taken on May 14, 2025 shows the industrial park of Guizhou Gui Tea Group Co., Ltd. in Jiangkou County, southwest China's Guizhou Province. (Xinhua/Yang Wenbin)

Workers inspect a matcha production line inside a workshop in Jiangkou County, southwest China's Guizhou Province, May 14, 2025. (Xinhua/Lyu Shuai)

A worker displays matcha powder at a workshop in an industrial park of Guizhou Gui Tea Group Co., Ltd. in Jiangkou County, southwest China's Guizhou Province, May 14, 2025. (Xinhua/Yang Wenbin)

A staff member makes matcha drinks at a teahouse in an industrial park of Guizhou Gui Tea Group Co., Ltd. in Jiangkou County, southwest China's Guizhou Province, May 14, 2025. (Xinhua/Yang Wenbin)

Customers buy matcha drink at a store in Jiangkou County, southwest China's Guizhou Province, May 15, 2025. (Xinhua/Yang Wenbin)