China's online literature market revenue soars to 6.9 bln USD in 2024

This photo taken on Nov. 21, 2024 shows some hard copies of online Chinese novels during their inclusion event at the British Library in London, Britain. (Xinhua/Li Ying)

BEIJING, July 17 (Xinhua) -- The revenue of China's online literature market totaled 49.55 billion yuan (about 6.9 billion U.S. dollars) in 2024, which was a year-on-year increase of 29.37 percent, demonstrating strong resilience and promising prospects, according to a Thursday report published by the China Audio-video and Digital Publishing Association (CADPA).

The report was released at the eighth China Online Literature+ Conference, which opened on Thursday, and says that the cumulative number of online literature works in China reached 42.1 million volumes last year -- an increase of over 4.2 million volumes compared to 2023. China's online literature user scale hit 638 million last year -- up 16 percent year on year.

Zhang Yijun, first vice chairman of CADPA, said that China's online literature has emerged as a new mass cultural art form and promoted the development of a diversified value system within the industry, and that its integration with micro-short dramas opened up new paths for the industry's transformation in 2024.

Last year, the number of IP adaptations of online Chinese literature totaled 83,250 volumes, which was a year-on-year increase of 14.55 percent, becoming an important carrier in promoting Chinese culture overseas.