MG brand gains increasing popularity among French auto consumers

MG, a car brand under SAIC Motor, one of the largest auto companies in China, has gained increasing popularity among the French automobile consumers thanks to its high performances.

Over the past two years, SAIC Motor has quickened the pace to expand its presence in the French market with the number of the dealers increasing to more than 140.

"It is no exaggeration to say that every consumer can find a MG sales and service outlet within a distance of about 40 km from their home," said Guo Haojie, general manager of SAIC Motor France.

The achievements were attributed to the automobile company's localization strategy.

The French life and mainstream media coverage revolve around four elements: football, food, wine, vacation and entertainment, said Guo, adding that in recent years, the MG has joined hands with Olympique Lyonnais to attract young consumers and brought the French consumers a "dream car" with both beauty and technology.

The MG4 ELECTRIC which is just available on the market is expected to become the new favorite of the French consumers. In the future, SAIC Motor will continue to respond to the differentiated needs of global users and provide consumers with more travel options, according to Julien Robert, an official of SAIC Motor France.