Mercedes-Benz to launch EV offensive in China: report

A concept car of Mercedes-Benz is displayed at the 20th Shanghai International Automobile Industry Exhibition in Shanghai, east China, April 18, 2023.(Xinhua/Xin Mengchen)

In the report published on Monday, Kaellenius said China has become the most important market for Mercedes-Benz, and will continue to be in the future.

FRANKFURT, July 24 (Xinhua) -- Germany's leading premium carmaker Mercedes-Benz is set to launch an electric offensive in China, in a bid to capture a bigger slice of its booming electric vehicle (EV) market.

China is absolutely at the center of Mercedes-Benz's next wave of electric offensive starting from 2025, chairman of the board of management of Mercedes-Benz Ola Kaellenius told the German magazine Automobilwoche.

In the report published on Monday, Kaellenius said China has become the most important market for Mercedes-Benz, and will continue to be in the future.

With more new models in the pipeline, such as the new all-electric versions of C-Class and GLC, Mercedes-Benz hopes to attract more customers in China.

This photo taken on Nov. 6, 2022 shows a new energy vehicle of German automaker Mercedes-Benz at the automobile exhibition area of the fifth China International Import Expo (CIIE) at the National Exhibition and Convention Center (Shanghai) in east China's Shanghai.(Xinhua/Jin Haoyuan)

However, Kaellenius dismissed the idea of price reduction, saying that new EV models will be appealing for the customers even they are relatively expensive.