Jetour Global Travel+ Conference 2024 kicks off in SE. China's Fuzhou

Themed on "Travel Worldwide", Jetour Global Travel⁺ Conference 2024 was held on November 8 in Fuzhou, southeast China's Fujian Province.

The conference, which invited more than 1,000 travel players from 62 countries and regions around the world, showcased Jetour's strengths in leading the global off-road culture with its Travel⁺ Strategy, and demonstrated the high-quality development of China's automotive industry to the world.

During the event, Jetour released the global travel lifestyle brand "Jetour Life", unveiled the global user brand "Traveler" and officially launched the Jetour refit of Peacekeeper Elite edition.

Jetour also organized a series of activities such as a factory tour for international users, a music festival, co-creation meetings, camping summits, a self-driving drivers meeting, and test drives, bringing together industry experts, senior users, and celebrities within the field to expand the boundaries of Travel⁺ Strategy and explore more possibilities in travel.

At the conference, Jetour set up a rich array of lifestyle scenarios and product experience zones centered around the Travel⁺ Life, including camping, road trip, refitting, merchandise, and ESG service etc. These immersive experiences allowed global users to delve into the profound essence of Travel⁺ and appreciate the charm of Jetour's travel and off-road culture.

Targeting the world, staying with users

Jetour has always advocated "Travel Worldwide" philosophy, said Yin Tongyue, chairman of Chery Holdings Group, adding that in the future, Jetour will be a synonym of off-road in the world.

Zhang Guozhong, executive vice president of Chery Automobile Co. Ltd., stated in his speech that Jetour will continue targeting the world and staying with users, leading the internationalization process of China-style off-road culture and contributing to perfect journey experiences for global travelers.

At the conference, Li Xueyong, president of Jetour auto shared the achievements and future development plans of Jetour's Travel⁺ Strategy.

According to Li, Jetour has firmly adhered to the Travel⁺ Strategy since the brand's establishment, creating Travel⁺ products based on user-centric thinking, and vigorously promoting a Travel⁺ Life, providing high-quality and high-value off-road experience.

The continuous acceleration of the "Jetour Speed" has positioned the brand as an international mainstream automotive brand.

In September and October of this year, Jetour's monthly deliveries exceeded 60,000 units for two consecutive months. The cumulative sales from January to October in 2024 exceeded 439,000 units, up 89.3 percent year-on-year, ranking among the top SUV brands in China.

Currently, Jetour expects to achieve its annual sales target of 500,000 units ahead of schedule, making it the first Chinese automobile company to reach the sales milestone of 500,000 units within six years of its establishment.

Building travel benefits system worldwide

For a long time, Jetour has been improving user experiences and made great efforts in building the Travel⁺ lifestyle.

At present, Jetour has developed more than 300 traveler rights partners in over 40 countries, and more than 1,100 global lifestyle accessory products to meet users' comprehensive and diversified needs in six major scenarios, such as scenic spots, lodging, dining, and camping, etc. Currently, over 100,000 people have been enjoying Jetour's real Travel⁺ advantage.

At the conference, with the launch of "Jetour Life" lifestyle brand, Jetour introduced its core concept of "Urban. Off-road. Fun" to build the world's first complete travel lifestyle, connecting users and keeping them interested in sharing their travel stories.

Jetour has only one mission, which is to make travel better. Jetour Life will work with the world's top brands and global travelers to expand Travel⁺ lifestyle, explore more possibilities about travel, and create the ultimate travel experience for everyone who loves travel.

In addition, Jetour has also cooperated with top brands such as OZtrail, Under Armour, and HEIMPLANET to launch lifestyle products including inflatable tents, jackets, luxury dome canopies, CT1 foldable bicycles, and off-road strollers, so that every user can drive their ideal cars and make their travel dreams come true.

Building community for global travelers

At this year's conference, Jetour's user concept was further upgraded by releasing the global user brand "Traveler".

Ke Chuandeng, vice president of Jetour Auto, stated that Traveler is Jetour's social platform, and it is the place where every user becomes a traveler.

According to Ke, Jetour will unlock the wonderful Travel⁺ life by staying close to users, providing good service and experiences to users, and create a more pleasant travel experience for users.

During the event, Jetour officially released a travel package worth 1.4 billion yuan for global users, featuring 12 VIP rights and benefits, including cash vouchers for popular attractions such as Disneyland and Universal Studios, discount vouchers for 1.2 million hotels, cash vouchers for car rentals in 5,000 cities worldwide, cash vouchers for VIP lounges in 70 international airports around the world, and cash coupons for 200,000 guesthouses around the world, covering 38 countries and whole scenario of traveling, living and entertainment.

It is worth mentioning that Jetour launched the global cheetah protection charity project in conjunction with Discovery Channel and Cheetah Conservation Fund (CCF).

In the future, Jetour will partner with Discovery Channel to continue to carry out the special cheetah protection project, contribute to the protection of endangered wildlife, and encourage more users to join charitable activities, and practice sustainable lifestyles with real actions.

Leading global travel off-road culture

During the conference, appearance of Jetour JMK's official modified cars is undoubtedly a highlight. Different editions, such as the Stargazer, the Peacekeeper Elite, and the Black Warrior, demonstrated to the world the vitality of Chinese refitting culture.

The highlight of the conference was the official launch of Jetour Peacekeeper Elite edition, which brought the atmosphere to a climax. Peacekeeper Elite edition is JMK's first game IP customization car.

As the official refitting brand, JMK is committed to providing young users with personalized refitting solutions and customized car services with the concept of "trendier, wilder and more fun". Also, through industry co-creation, cross-border co-creation and user co-creation, Jetour will explore the infinite possibilities of refitting and jointly build China's off-road refitting culture.

In the future, JMK will continue to launch more modified trendy products and explore new ways of off-roading with young people.

(Edited by Yang Yifan, yangyifan@xinhua.org)