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"Global Tour of China's Brands" campaign kicks off to help Chinese brands win more global influence

Updated: May 10, 2023 Source: Belt and Road Portal
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This aerial photo taken on March 13, 2023 shows vehicles at a terminal of Taicang Port, east China's Jiangsu Province. (Xinhua/Li Bo)

"Global Tour of China's Brands" campaign was launched at the first China Brand Global Communication Conference held in Shanghai on Tuesday, to further enhance the international influence and competitiveness of Chinese home-grown brands and help build a number of world-renowned Chinese brands.

The campaign, initiated by Xinhua News Agency, aims to integrate the media and communication resources to tell the story of Chinese brands, promote Chinese brand culture in overseas market, and strengthen Chinese brands' presence globally.

In recent years, the number of Chinese enterprises whose business revenue matches the world's top 500 brands has increased rapidly, but only some 40 Chinese enterprises are among the top 500 brands. As the world's second largest economy, China needs to foster a batch of international famous brands.

In addition to strengthening the quality of their products, Chinese brands also need the help of influential media to expand presence and recognition, noted Yuan Bingzhong, vice president of Xinhua.

After the launch of the campaign, Xinhua, as the initiator, will open a special channel of "Global Tour of China's Brands" and launch columns such as "China Business Card", "China Good Things", "China Good Gifts", "Taste of China" and "Brand Going Globally" to enhance the popularity and reputation of qualified urban districts, industrial clusters and products and services.

Meanwhile, Xinhua will hold a series of activities including the 2023 World Brand Moganshan Conference, the "Global Tour of China's Brands" case sharing meeting, the "Give a Like for My Favorite China's Brands (2022-2023)" activity, etc.

The campaign is expected to enable enterprise brands, industrial brands and regional brands to update their latest development on media platforms, and enable intangible cultural heritage brands, cultural and tourism brands, new brands and time-honored brands to showcase their charm for people around the world.

Editor: Yu Huichen