Pingtan New Silk Road Cross-border Trading Centre hits "combo" to add new impetus to cross-border e-commerce construction.

Adding new varieties of venues, extending the scope of industrial services and introducing brand management…Since the State Council issued the "Plan for Further Deepening the Reform and Opening up of China's (Fujian) Free Trade Pilot Area" (hereinafter referred to as "the Plan" in short), Pingtan New Silk Road Cross-border Trading Center has hit "combo" to add new impetus for Pingtan to speed up the construction of cross-border e-commerce industry.

Article 14 in “the Plan” released last May has clearly proposed to support the construction of Pingtan New Silk Road Cross-border Trading Center. Therefore, Pingtan New Silk Road Cross-border Trading Center have made a bold attempt to prepare for further development of Pingtan, adjusting some of the existing theme pavilions and extending business cooperation.

On the morning of the 4th, in Pingtan New Silk Road Cross-border Trading Center, reporters noted that wall of the Thailand Pavilion had been redecorated with distinctive Thailand features, and the cartoon figures of Thai characters were skillfully processed into wallpaper. “Welcome to Thailand” is presented in both Thai and Chinese, making the customers feel like in Thailand when they enter the Thai Pavilion.

According to He Hong, General Manager of Pingtan New Silk Road Cross-border Development Co. ,Ltd, as for the development of service mode, Pingtan New Silk Road Cross-border Trading Center has upgraded some of the theme pavilions and added some new products. He said, “Take the Thailand Pavilion as an example, in the customers’ impression, there were only such products as rice, latex pillow and dried durian in the past, but now we have added some Thailand cosmetics and sunscreen products, and the price is quite reasonable.” He Hong said, adding some local daily necessities to the existing featured products of the theme Pavilion can not only enrich the variety of commodities, but also increase the shopping options for the citizens and improve their shopping experience.

He Hong also said, In addition to the renovation and upgrading of the Thailand Pavilion, the German Pavilion has also added elements of the World Cup to its renovation. “In order to increase the sales volume of German Beer, beer glasses are also on display for sale in the theme pavilion, which is also a kind of attempt we have made in appearance innovation.”

Renovation and upgrading is to make features and styles in hardware, while Pingtan New Silk Road Cross-border Trading Center will focus on entertainment and education in the future, gradually extending the scope of industrial services. With the aggregation of the flow of people in the Jinjing Bay area, the term of "entertainment consumption" was formally proposed at the planning meeting of the Pingtan New Silk Road Cross-border Trading Centre. He Hong said, with the research and investigation of the team, an entertainment venue is to set on the second floor, and contact with appropriate business operators is under way.

In addition, children’s education is another attraction in the future. “We are planning to build branded children’s venues in the pavilion, so that children can play and study safely there on their own even when their parents are shopping.” He Hong said, all these efforts are the supporting services based on the well-developed industry, and by these means more consumers are expected to be attracted and retained. At present, initial cooperation intention on this service has been set with a well-known brand in Xiamen, which is expected to land in August this year.