Xiao Guan Tea promotes Chinese culture with global diplomats

Xiao Guan Tea held an exhibition on Jan 6 presenting more than 100 pieces of art works featuring various styles of the Chinese character fu at Simatai Great Wall in Beijing to send Spring Festival blessings to the world. [Photo provided to chinadaily.com.cn]

Leading Chinese tea company Xiao Guan Tea has continued to leverage its branding and innovative capacity through promoting its Chinese cultural heritage as part of its efforts to attract more younger consumers home and abroad.

The tea company, which produces high-end packaged tea, said its new factory, an investment of 1.5 billion yuan in Huangshan, Anhui province, is likely to kick off operations this year.

To attract more younger consumers, the company is expected to develop four or five sub-brands in the coming year.

At the seventh "Global Diplomats' Chinese Culture Night" held in Beijing on Jan 13, Xiao Guan Tea appeared as an officially designated tea for participants from more than 160 countries and regions. [Photo provided to chinadaily.com.cn]

On Jan 13, at the seventh "Global Diplomats' Chinese Culture Night" held in Beijing, Xiao Guan Tea appeared as an officially designated tea for participants from more than 160 countries and regions.

It is the third time the brand has been invited to the event as a designated tea. This year, the brand showed more than 160 diplomats 21 works with the character fu made with Chinese handicrafts.

On Jan 6, the company held an exhibition that presents more than 100 pieces of artwork featuring various styles of the Chinese character fu at Simatai Great Wall in Beijing to send Spring Festival blessings to the world.