Digital transformation leads quality, efficiency improvement of home decoration industry, says insider

Chen Hui, chairman of Dong Yi Ri Sheng Home Decoration Group Co., Ltd., attends online the NEXT Summit (Bali 2022) kicking off on September 29 in Bali, Indonesia, and delivers a speech.

Digital transformation is a profound change and a "cross-generational" enhancement of traditional business value for the home decoration industry, says Chen Hui, chairman of Dong Yi Ri Sheng Home Decoration Group Co., Ltd. (002713.SZ).

Chen made the remark at the sub-forum on digital economy and industrial digital transformation of the NEXT Summit (Bali 2022) kicking off on Thursday in Indonesia's resort island of Bali.

He took Dong Yi Ri Sheng Home Decoration Group Co., Ltd. as an example and explained in detail how digital transformation solves the pain points of the home decoration industry and leads its quality and efficiency improvement.

Digitization has solved the standardization problem of home decoration design, noted Chen, adding that with the help of digital technology, the home decoration design of the company has moved from 2D to 3D, creating standardized design schemes by binding a large amount of information involving process, methods and supply chains, etc. to digital models, which lays a foundation for good interactions.

"In the past, making a design required repeated communications, modifications and quotations from floor plans to renderings, which was time-consuming and costly in communication. With digitization, companies can sign contracts with customers after only two or three meetings, greatly saving time for both parties, and enterprises can devote more time and energy to improving service quality," said Chen.

According to him, to satisfy personalized decoration needs of customers, the company utilizes VR technology to realize roaming of customers in a virtual room at any angle and at any pace and real-time quotation according to choices of customers, and the decoration scheme can be basically determined after the roaming.

Speaking of the future development of thehome decoration industry, Chen Hui believes that the industry has entered the stage of digital and intelligent development, and in the future, the industry will be further integrated with artificial intelligence and other advanced technologies to create more convenient and intelligent consumption experience for people.

It's learned that Dong Yi Ri Sheng Home Decoration Group Co., Ltd. was founded in 1997, and is the first A-share listed home decoration brand in the industry in China. It has been listed as one of China's top 500 most valuable brands for many consecutive years, with a brand value up to 32.128 billion yuan.

The NEXT Summit (Bali 2022) was co-hosted by the NEXT Federation, China Economic Information Service of Xinhua News Agency as well as the National Research and Innovation Agency (BRIN) of Indonesia. Themed on "Global Change and Rebuilding Collaboration", it attracted officials, scholars and entrepreneurs from more than ten countries and regions to share ideas on development of key industries and international cooperation.