2023 World Brand Moganshan Conference highlights brand building, global brand dev't

Photo taken on May 11, 2023 shows the delegates of the 2023 World Brand Moganshan Conference.

The 2023 World Brand Moganshan Conference formally kicked off in Deqing County in east China's Zhejiang Province on Thursday. 

Themed "Dialogue with the World, Create a Better Future," the event attracted over 2,500 delegates from renowned enterprises, government departments, and global academic institutions from home and abroad, sharing opinions on global brand building and high-quality development.

Guests attending the conference believed that Chinese brands cannot rise without international cooperation while global brand development cannot be achieved without Chinese brands.

"Brand building has become a major driving force for national and even global economic development," said Liu Pingjun, chairman of the China Council for Brand Development, adding that the number of a country's famous brands reflects the country's economic role in the global arena. It has been an international practice to improve brands' global awareness through brand value evaluation.

Leading German management expert Hermann Simon pointed out that strong Chinese brands should be shared globally, as well as Chinese culture and value, to build global brands.

Photo taken on May 11, 2023 shows the opening ceremony of the 2023 World Brand Moganshan Conference.

According to Zeng Congqin, chairman of China's leading baijiu producer Wuliangye, China is at a golden time to build itself into a global brand powerhouse, as the country is promoting high-quality development, moving towards high-end value chain and industrial chain, and changing to brand-oriented industrial development.

Wu Yiling, academician with the Chinese Academy of Engineering, shared his opinion on improving brand awareness of Traditional Chinese medicine (TCM). He said that TCM has spread to 196 countries and regions thanks to TCM-related global cooperation, which provides a great opportunity for TCM globalization.

A series of activities were also held during the conference, including a city brand unveiling ceremony, a signing ceremony for the agreement on the time and venue of the World Brand Moganshan Conference, a launching ceremony of Xinhua News Agency's National Financial Information Building, a report release on global communications of Chinese enterprises and five themed high-end dialogues.

The 2023 World Brand Moganshan Conference was jointly organized by the Xinhua News Agency, the China Council for Brand Development, and the People's Government of Zhejiang Province.