GLOBALink | China's energy and speed vital, says Adidas CEO

China remains one of the most important markets for sportswear manufacturer Adidas, said Bjorn Gulden, the company's CEO and Global Brands chief.

Attending the 2023 Special Olympics in Berlin, the 58-year-old told Xinhua that he expects China to continue its development over recent years, adding that China might be the most important market.

The Norwegian announced increasing production numbers in a Chinese market that is increasingly relying on "local for local".

Produced by Xinhua Global Service