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Designing Phones for Africa

Updated: April 22, 2019 Source: Belt and Road Portal
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Designing Phones for Africa tells the story of a Chinese company that, by studying the needs of African users, customized exclusive mobile phone functions for them, from obscurity to becoming Africa's No. 1 seller.

Designing Phones for Africa tells the story of a Chinese company that, by studying the needs of African users, customized exclusive mobile phone functions for them, from obscurity to becoming Africa's No. 1 seller. By analyzing the facial features and aesthetic appeals of African users, China's design team constantly optimizes the camera function of mobile phones, and works with African teams to discuss the best solution. Focusing on the needs of users and devoting themselves to research, this is the secret of the success of this Chinese-made mobile phone in Africa.

Editor: 曹家宁